The Actor Christopher Waltz was interviewed recently in the run up to the release of the latest James Bond Movie, Spectre. In that interview he commented on judgements made by the film industry about its audience.

Waltz said that Carl Jung once claimed that if you collected a sample of 1,000 pebbles, you could calculate the average weight of a pebble on the beach. And yet the chances of finding a pebble that matches that weight is about a million to one.

Waltz loves this analogy. "You cannot reach a generality," he says, "And you cannot reach an individual through generalities."

I think that this analogy has implications for national healthcare systems that are developed by economists and influenced by endless statistics. This approach then accounts for the mean or average patient more than the individual. This leads to a generalised drug administration and care protocols.

Chiropractic has a different approach. It does not generalise, it does not base its care protocols on a mean or a typical diagnosis; it allows everyone to be an individual. Care is not standardised between people, not even between visits. You as an individual get what you need each time you visit the Chiropractor on that particular day.